Kathy’s Story – Part 1
65_RedRoses is Eva’s story, but we know there are thousands of other transplant recipients with compelling stories to share as well. One such recipient is Kathy Meier, who received a double-lung transplant just over two years ago. She is doing well, and got in touch to share her story of living with CF and receiving her new set of lungs. Do you have a story? Contact us at outreach@65redroses.com
65_RedRoses: How did you hear about the film?
Kathy Meier: While I was waiting for transplant there was always people around talking about different stories and Eva’s name came up. One day when I was feeling up to going on the computer I decided to check out her blog, and from that day on she always had a place in my heart. (more…)
Calling all Fans! Volunteer for the Campaign. #4Eva
Fans of 65_RedRoses — we need your help! We are gearing up the #4Eva campaign for organ donation and CF awareness for April and May. Can you help us spread the word and organize community screenings?
Email us at outreach@hellocoolworld.com if you’d like to help and we’ll be in touch shortly!
The new release of the film is available now in both the US and Canada for screenings, and will have it’s US broadcast premiere on OWN this spring. This new version, along with many extra features, will be available for sale in Canada in March for educational and home sales. Home pre-sales available now (Canada only). All our profits of sales of the film support this campaign. (more…)
Big Things Happening In 2012!
Happy New Year to all the supporters of 65_RedRoses, friends of Eva, and folks everywhere living with CF! 2011 was a wonderful year of sharing Eva’s story and raising awareness about organ donation, but we’re excited that 2012 will be even bigger. We launched our new site design last week, and we hope you like it.
We’re getting closer to announcing the date of the 65_RedRoses premiere on Oprah Winfrey Network, but we can tell you right now that it will be happening in the Spring! On the Hello Cool World store, Canadian supporters can pre-order the new version of the DVD (with an updated ending, French subtitles, and interviews with the directors), which will be released in February. You can also order other 65_RedRoses merchandise from the store. All proceeds go back into the campaign for the film and Eva’s movement for organ donation.
For American supporters, we know you are eager to see and share Eva’s story. While the DVD is not available for sale in the US yet, you can organize a community screening. Please contact us for details! And be sure to check back here, as well as Facebook and Twitter, because we’ll be sure to let you know as soon as the DVD is available in the US. For the fastest updates, sign up to our mail list! (more…)
T-shirts and pendants featuring Eva’s Heart – now available in the Hello Cool World store!
The photo collaboration between Eva and photographer Cyrus McEachern, featuring Eva’s spontaneous and beautiful heart design, has become an emblem of her spirit and legacy. It also inspired the photos of the Live Life, Pass It On campaign from BC Transplant, which features other recipients of organ donation. (more…)
Watch Director Nimisha Mukerji speaking online about the film and the campaign
Before Eva died, she collaborated with Cyrus McEachern to do a series of stunning photos which are part of her legacy and the campaign for Organ Donation and CF Awareness. You can see the photos that the filmmakers are using on this site. Eva and Cyrus also collaborated to do a series of photos for BC Transplant, that featured also other people who had received transplants. That campaign was rolled out last spring as the “Live Life. Pass it On. Campaign. (more…)
BC Woman Embarks on Cross-Canada Tour
Kirstin Whitford launches 65_RedRoses, 65 Cities, 65 Days in memory of Eva and her late husband who both lost the battle to CF.
This past Saturday, August 20th Kristin Whitford of Powell River, B.C. commenced a cross-Canada road trip with a mission: to raise awareness about cystic fibrosis (CF) and the need for organ donation. (more…)
Painting 65 Red Roses
Hello wonderful people out there!
This post is about the 65_RedRoses painting inspired by Eva, which has found its home in the main lobby of BC Children’s Hospital!!! At the unveiling celebrations Eva’s Dad told me that when Eva was little they had to be at BC Children’s Hospital often, and to pass the time they wandered through the hallways playing Eye Spy. Her mom, who spoke on behalf of the family at the event, said that it warms their hearts to know that the painting will bring joy to the challenging times children and their families might spend at the hospital.
Eva and Cyrus’ art project leads to spike in donor registrations
I wanted to share the article about Eva and Cyrus’ art project that ran in the Vancouver Sun earlier this week. The transplant-inspired photo series that Eva and Cyrus created became the basis for the Live Life. Pass It On. campaign which, according to BC Transplant, lead to a spike in their weekly organ donor registration rate last month—from 173 to 454!
Cyrus with his illustrated photo of Eva.
BC Transplant benefit inspires guests: Live Life. Pass It On.
Guests at last night's TRF benefit screening.
Last night six of us from the Hello Cool World outreach team attended BC Transplant‘s screening of 65_RedRoses at the Ridge Theatre in Vancouver. We arrived early with our usual bag of tricks—postcards, posters, DVDs of the film—along with a carefully constructed media wall designed by HCW’s Bella Sie using our signature photo of Eva (by Cyrus McEachern) which formed our back drop for the photos below. (more…)
National Organ Donor Awareness Week launches. Eva’s legacy continues.
We are proud to announce the launch of BC Transplant’s new TV commercial, directed by Nimisha Mukerji using footage 65_RedRoses. The ad is part of Live Life. Pass it On, BC Transplant’s province-wide campaign to promote organ donor registrations.
Launching today, on the first day of Canada’s National Organ Donor Awareness Week (April 18-24), Live Life. Pass It On includes the TV ad as well as posters, transit ads and an online campaign and is an extension of the inspiring awareness that Eva Markvoort initiated and her legacy through her transplant art project.
About the art project (excerpted from the BC Transplant site)
Transplant gave Eva hope and it was this hope that kept her going until her call for transplant came in 2007. She was able to live a spirited and rich life for two years after her transplant, before succumbing to organ rejection. During those two healthy years, Eva embarked on an ‘awareness art project’ with friend, Cyrus McEachern. Cyrus’s photography talents combined with Eva’s artistic flare resulted in a stunning series of photographs highlighting local transplant recipients.
Sadly, as this amazing project was getting off the ground and Eva was realizing the power of the movement she had started, she passed away while waiting for a second double lung transplant last March.
The ‘models’
BC Transplant helped to identify willing ‘real life models’ for the project. The goal: to increase awareness for organ donation through an artistic medium. Special thanks to the local transplant recipients who agreed to model and share their transplant stories: Amanda, Darvy, Bryn, Savilla, and Maxine.
BC Transplant PSA from Hello Cool World on Vimeo.
BC Residents can watch the PSA on television during the following times:
Global TV (Cable channel 5):
weeknights after 11:30pm
weekend morning news casts 6:00am-9:00am
CTV BC (Cable channel 4):
weekdays during Canada AM 6:00am-9:00am
weekday afternoons 12:00pm-4:00pm
weekends all day 6am-6pm
CHECK TV (Cable channel 7):
weekdays 6:00am-7:00am
weekday afternoons 12:00pm- 5:00pm
weekends 6am-2:00pm
The PSA will also air on CBC and Shaw TV (including cable 119 and Shaw Multicultural).
